Pennsylvania Key Club

International Major Emphasis

Key Club’s Major Emphasis

Since 1925, Key Club International has provided more than 12 million hours of service to homes, schools and communities each year. From building bridges, to collecting over six tons of food, thousands of dollars raised for cancer research, helping eliminate iodine deficiency disorder, Key Club International plays a vital role in serving the children of the world.

Every Key Club has the authority to select its own service projects because there usually are many more service needs in a community than there are service clubs and agencies to meet them. However, all Key Clubs are asked to participate in the Major Emphasis (ME): “Children:Their Future, Our Focus.”

“Children: Their Future, Our Focus”

In 1946, Key Club International challenged all Key Clubs and members to focus energies on making an international impact. This program is still followed today through the Major Emphasis: “Children: Their Future, Our Focus.”

To fulfill the mission of the Major Emphasis, Key Club International serves children in many ways. Members participate in the hands-on service initiative, currently The Eliminate Project, and fundraise for Key Club International’s partner organizations: Children’s Miracle Network, March of Dimes, and UNICEF.

Dive in to find information on popular service projects, as well as resources, support materials and how-to guides to help pull them off.

Need service project ideas? Download our service project directory, filled with ideas for hands-on and fundraising service opportunities. Projects are divided into levels of difficulty, easy, moderate, and difficult, to help you get started with whatever type of project you are interested in tackling. Don't shy away from harder projects, as the planning and execution effort intensifies, so do the rewards!

What is the ELIMINATE Project?


With The E L I M I N A T E Project, Kiwanis International and UNICEF have joined forces to eliminate maternal and neonatal tetanus. This deadly disease steals the lives of 60,000 innocent babies and 30,000 mothers each year. The effects of the disease are excruciating — tiny newborns suffer repeated, painful convulsions and extreme sensitivity to light and touch.


To eliminate MNT from the Earth by 2015, 129 million mothers and their future babies must be immunized. This requires vaccines, syringes, safe storage, transportation, thousands of skilled staff and more. It will take $110 million — and the dedicated work of UNICEF and every member of the Kiwanis family.


Kiwanis and UNICEF joined forces to tackle iodine deficiency disorders, achieving one of the most significant public health successes of the 20th century. Now, they are eliminating MNT from the face of the Earth. And in doing so, the project will reach the poorest, most neglected mothers and babies with additional lifesaving health care. The end of this one disease means the beginning of better health for so many families.

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For more information on how you can help, please visit the official Eliminate website .

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