Major Emphasis

Key Club’s Major Emphasis

Since 1925, Key Club International has provided more than 12 million hours of service to homes, schools and communities each year. From building bridges, to collecting over six tons of food, thousands of dollars raised for cancer research, helping eliminate iodine deficiency disorder, Key Club International plays a vital role in serving the children of the world.

Every Key Club has the authority to select its own service projects because there usually are many more service needs in a community than there are service clubs and agencies to meet them. However, all Key Clubs are asked to participate in the Major Emphasis (ME): “Children:Their Future, Our Focus.”

For more on ME History (228.12 KB)

“Children: Their Future, Our Focus”

In 1946, Key Club International challenged all Key Clubs and members to focus energies on making an international impact. This program is still followed today through the Major Emphasis: “Children: Their Future, Our Focus.”

To fulfill the mission of the Major Emphasis, Key Club International serves children in many ways. Members participate in the hands-on service initiative, currently The Eliminate Project, and fundraise for Key Club International’s partner organizations: Children’s Miracle Network, March of Dimes, and UNICEF.

Dive in to find information on popular service projects, as well as resources, support materials and how-to guides to help pull them off.

Need service project ideas? Download our service project directory, filled with ideas for hands-on and fundraising service opportunities. Projects are divided into levels of difficulty, easy, moderate, and difficult, to help you get started with whatever type of project you are interested in tackling. Don't shy away from harder projects, as the planning and execution effort intensifies, so do the rewards!